Are You Hiding Behind Your Social Media Profiles?

Personal brand strategy

Social media is one of many tools to help build your personal brand – and it can be quite an effective one, when used strategically as one of many platforms.

Posted in Marketing Strategy, Social Media Marketing Tagged with: , ,

How to Cultivate Customer Loyalty: Lessons From The Ritz

RItz-Carlton Hotel

One of the most effective ways to cultivate customer loyalty is to listen to your customers. When done effectively, listening to your customers can radically transform your business. This includes not only requesting formal feedback, but also establishing listening posts

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With Leaders Like Branson, No Need for Crisis Managers

Richard Branson at Mojave Air Field

Sir Richard Branson doesn’t need to prove anything. Yet events have conspired that would test the constitution of even the most fearless of entrepreneurs. So why is it that what could be perceived as failure is looking a lot like

Posted in Leadership in Action Tagged with:

Personal Branding Lessons from Derek Jeter

Derek Jeter's final at-bat

Jeter’s career is an illustrious case study — full of best practices for personal branding (these lessons also apply in life). Here are a few.

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How Chobani Used Social Media to Boost Sales

Chobani's Soho Offices

Chobani has tapped into a highly effective marketing and social media strategy that has catapulted it to the top of its industry.

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Taylor Swift : On Social Media and the Music Industry

Taylor Swift

Superstar singer Taylor Swift has just published an op-ed in The Wall Street Journal about the impact of social media on the music industry.

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Brand Culture: Insights from Southwest Airlines

Southwest AIrlines Boeing 737.

Southwest Airlines understands that profits and growth are linked to customer loyalty – and that customer loyalty and employee loyalty are inextricably linked in service businesses.

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